Monster High x TikTok
Services
TikTok go-to-platform Strategy
Content Strategy
Creator Casting and Identification
Reporting
Ongoing Strategic Recommendations
TikTok launch and content strategy grounded in the brand’s alumni fan base.
The brief in brief:
Launch Monster High on TikTok, with a focus on exciting and engaging the brand's alumni fanbase.
The Approach:
Leverage the original Monster High dolls as creators for the channel – making Monster High’s TikTok channel the only place to step into (and participate in) the Monster High world. Our content strategy gave the Monster High dolls new storylines grounded in current pop culture and social trends, plus leveraged TikTok's native tools to engage Monster High alumni (aka fans of the OG brand) with challenges and prompts.
Results:
Top 20% engagement rate of all brands on TikTok
130k+ avg. organic views per video
2 viral posts (1M+ views)
Highly positive social sentiment and fan participation
Highly positive social sentiment and fan participation
Metrics achieved in the first four months
