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Amazon x International Women’s Day
Services
Campaign Strategy
Creative Development
Creative Production
Talent Partnerships
Media Strategy and Buying
Public Relations
Brand Lift Study
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Integrated campaign celebrating the women entrepreneurs and their big ambitions behind Amazon's small business community.
The brief in brief:
Position Amazon as a champion for the small businesses that sell in its store and drive shopping.
The Approach:
We launched a candid, ‘we’re going there’ conversation series with women behind small businesses on Amazon – hosted by dynamic women leaders and entrepreneurs. The series was amplified by celebrity social posts and paid social ads and hosted on Amazon’s site, alongside shoppable storytelling featuring women-owned products.
Results:
600M+ campaign impressions
700M+ earned PR impressions
Successful brand lift among target audience
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
Secured and produced Keke Palmer, Diane Von Furstenburg, and Chriselle Lim for an in-person conversation series shoot
Metrics achieved in the first four months