Amazon Small Businesses x Holiday
Integrated campaign to shift perception of Amazon as good for small businesses and to encourage shopping small during the holiday season
The brief in brief:
Position Amazon as “good for small businesses” and encourage shopping small during the holiday season.
Implemented an integrated PR and social strategy that leveraged content creators, small business owners and celebrity, Ayesha Curry.
405M+ MEDIA IMPRESSIONS
790M+ SOCIAL IMPRESSIONS
Metrics achieved in the first four months