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Amazon Small Businesses x Holiday
Services
Campaign Strategy
Shoot Production
Talent
Media Relations
Paid Social
![](https://assets-global.website-files.com/6499c3fbb29f6925c290a09b/65283d7e812e7061c9978206_swfd.png)
Integrated campaign to shift perception of Amazon as good for small businesses and to encourage shopping small during the holiday season
The brief in brief:
Position Amazon as “good for small businesses” and encourage shopping small during the holiday season.
The Approach:
Implemented an integrated PR and social strategy that leveraged content creators, small business owners and celebrity, Ayesha Curry.
Results:
405M+ MEDIA IMPRESSIONS
790M+ SOCIAL IMPRESSIONS
Engaged 8 TikTok influencers and virtually co-created hi-impact video content
Secured Ayesha Curry for an on-location shoot in Oakland
Secured Ayesha Curry for an on-location shoot in Oakland
Metrics achieved in the first four months